Meta Ads / AI Business Assistant

Helping advertisers understand, trust, and act on AI recommendations

  • AI Product
  • Recommendation UX
Role
Designed the signals flow and interaction model for AI-guided advertiser recommendations, translating recommendation signals into explainable guidance and decision-support patterns.
Design decision
Translate backend intelligence into explainable, controllable, and easy-to-act-on recommendation patterns.
Impact
Public beta cited 20% higher common-account-issue resolution and 12% lower cost per result.
Read details Watch video

Meta Ads / Omnichannel Ads

Designing a flagship 0-1 ads product for complex campaign growth

  • Complex Workflow
  • 0 → 1 Product
  • $1.3B ARR
Role
Led 0→1 product design strategy and workflow architecture translating offline signals into cross-channel optimization.
Design decision
Simplify setup and review while preserving the business logic expert advertisers need to trust performance decisions.
Impact
$1.3B ARR product context, 78% retention, and 30% adopter share-shift spend.
Read details Watch video
Looping public Meta Omnichannel Ads mobile app demo

Lucid Motors / HMI Design System

Scaling an automotive interface system from concept to launch

  • Design System
  • Automotive UX
Role
Owned the design system from scratch as product owner, defining foundations, documentation, review rhythms, and rollout.
Design decision
Convert repeated feature-level decisions into reusable HMI patterns across vehicle controls, mobile surfaces, and product tooling.
Impact
Improved consistency, predictability, and accessibility, contributing to an estimated $2M annual efficiency gain.
Read case study Watch video

Schlumberger / DLS Magician

Turning E&P user stories into DLS-based interactive prototypes

  • Design System
  • AI Research
Role
Designed the AI-assisted workflow connecting user stories, language parsing, DLS component logic, and generated prototype output.
Design decision
Make AI-generated prototypes explainable and editable instead of treating system output as a black box.
Impact
Reduced manual prototyping effort by 45%, published at ACM International Conference on Intelligent User Interfaces (IUI), and connected to a US patent for text-to-prototype workflows.
Read case study