Work Experience
AUG 2022
PRESENT
PRESENT
META | MENLO PARK, CA
Product Designer (Senior/Staff Level)
- Designed the signals flow and interaction model for Meta AI Business Assistant, translating recommendation signals into explainable guidance and decision-support patterns
- Led product design strategy and UX architecture for Omnichannel Optimization, a 0-1 product spanning offline-signal workflows and decision-support systems, achieving 78% retention and 30% adopter share-shift spend
- Spearheaded WhatsApp Marketing Messages experience by translating backend capabilities and data integration points into clear guidance, system states, and decision-making workflows
- Orchestrated design integration across seven cross-functional domains, turning complex backend capabilities into cohesive advertiser experiences
MAR 2021
AUG 2022
AUG 2022
LUCID MOTORS | NEWARK, CA
Design System Lead
- Built HMI design system foundations, component patterns, documentation, and review process across vehicle and mobile surfaces
- Designed interaction patterns for vehicle controls where user attention is limited, making key actions more obvious, predictable, and safe in motion
- Defined consistency and flexibility boundaries across HMI, mobile, web, and product surfaces, contributing to an estimated $2M annual efficiency gain through reusable system patterns and review workflows
AUG 2016
MAR 2021
MAR 2021
SCHLUMBERGER | MENLO PARK, CA
Senior User Experience Designer
- Owned product vision and three-year roadmap for the company-wide Design Language System (DLS), delivering 20+ projects with 10+ designers
- Created DLS Magician, a published and patented AI prototyping system that cut manual prototyping effort by 45%
- Connected E&P workflow needs, DLS components, and AI prototyping through user research and cross-team collaboration
SEP 2014
AUG 2016
AUG 2016
LOOKOUT | SAN JOSE, CA
Senior User Experience Designer
- Led product rebranding strategy and amplified user experience through a unique visual system, increasing conversion by 10% YoY
- Conducted competitor research, benchmarked UX, and advocated for component-based consistency across applications and operating systems
- Delivered high-quality visuals and interactive mockups, reducing rework rate by 25%
MAR 2014
SEP 2014
SEP 2014
CRITEO | SAN FRANCISCO, CA
User Experience Designer
- Developed user interface for an advertising management platform in an agile environment, increasing customer impression and traffic by 20%
- Built cohesive brand identity and visual guidelines across web and mobile operating systems
AUG 2010
DEC 2012
DEC 2012
ARIZONA STATE UNIVERSITY | TEMPE, AZ
Research Assistant
- Researched course-planning patterns for undergraduates to associate personal interest with career development
- Analyzed data representation and explored visualization possibilities to simplify the decision-making process
- Designed and developed a visualization-based course-planning application based on research outcomes
FEB 2009
JUL 2010
JUL 2010
TENCENT | BEIJING, CHINA
Interaction Designer
- Improved user experience of a search engine with millions of active users based on data analysis
- Worked with 40+ engineers to create the MVP product of one of the largest online map services in China
Education
AUG 2010
DEC 2012
DEC 2012
ARIZONA STATE UNIVERSITY | TEMPE, AZ
M.A. Media Arts & Sciences
SEP 2006
JAN 2009
JAN 2009
TSINGHUA UNIVERSITY | BEIJING, CHINA
M.A. Information Arts & Design
SEP 2002
JUN 2006
JUN 2006