META | MENLO PARK, CA

Product Designer (Senior/Staff Level)

• Architected the end-to-end user mental model for Meta AI Business Assistant, establishing trust-building interaction patterns for AI-driven advertiser recommendations
• Led product design strategy for Omnichannel Optimization, a 0-1 ads product in a $1.3B ARR context, achieving 78% retention and 30% adopter share-shift spend
• Spearheaded WhatsApp Marketing Messages design by integrating data pipeline, acquisition, and processing systems
• Orchestrated design integration across seven cross-functional domains, translating complex backend capabilities into a cohesive advertiser experience

LUCID MOTORS | NEWARK, CA

Design System Lead

• Directed end-to-end product design and scaled the overarching HMI design system from concept to launch
• Managed two designers in creating HMI localization, accelerating time-to-market for global feature rollouts
• Translated consumer data and domain expertise into actionable requirements, driving alignment with engineering

SCHLUMBERGER | MENLO PARK, CA

Senior User Experience Designer

• Owned product vision and three-year roadmap for a company-wide Design Language System, delivering 20+ projects with 10+ designers
• Created an AI-based tool to convert product requirements in text to prototype, reducing manual operation time by 45%
• Conducted user research across E&P product teams to connect workflow needs, DLS components, and AI-assisted prototyping into a shared collaboration model

LOOKOUT | SAN JOSE, CA

Senior User Experience Designer

• Led product rebranding strategy and amplified user experience through a unique visual system, increasing conversion by 10% YoY
• Conducted competitor research, benchmarked UX, and advocated for component-based consistency across applications and operating systems
• Delivered high-quality visuals and interactive mockups, reducing rework rate by 25%

CRITEO | SAN FRANCISCO, CA

User Experience Designer

• Developed user interface for an advertising management platform in an agile environment, increasing customer impression and traffic by 20%
• Built cohesive brand identity and visual guidelines across web and mobile operating systems

ARIZONA STATE UNIVERSITY | TEMPE, AZ

Research Assistant

• Researched course-planning patterns for undergraduates to associate personal interest with career development
• Analyzed data representation and explored visualization possibilities to simplify the decision-making process
• Designed and developed a visualization-based course-planning application based on research outcomes

TENCENT | BEIJING, CHINA

Interaction Designer

• Improved user experience of a search engine with millions of active users based on data analysis
• Worked with 40+ engineers to create the MVP product of one of the largest online map services in China