Work Experience
AUG 2022
PRESENT
PRESENT
META | MENLO PARK, CA
Product Designer · AI-assisted recommendations, platform patterns, and advertiser workflows
- Defined scalable interaction and guidance patterns for AI recommendations, signal quality, capability discovery, and user actions across complex advertiser workflows
- Designed external and internal AI-assisted monetization tools, including Meta AI Business Assistant and Signals AI Agent in CRM, turning AI logic, signal diagnostics, and advertiser data into explainable guidance and decision-support patterns
- Led Omnichannel Optimization UX, unifying online/offline signals and cross-channel optimization while achieving 78% retention and a 30% increase in adopter share of spend
- Partnered with product, engineering, data, and cross-functional teams to define system states, edge cases, interaction flows, and implementation-ready specs across complex product workflows
MAR 2021
AUG 2022
AUG 2022
LUCID MOTORS | NEWARK, CA
Design System Lead
- Established the HMI design system across vehicle, mobile, and product-toolkit surfaces, contributing to an estimated $2M annual efficiency gain
- Created systematic UI patterns for safety-critical Lucid Air HMI experiences, balancing visual clarity, interaction consistency, and multi-surface usability across vehicle and companion product surfaces
- Built design system operations, version-control workflows, and quality standards for a 10-person team delivering safety-critical Lucid Air HMI experiences
- Defined bilingual English/Arabic component libraries and localization-ready patterns for KSA and global multi-surface experiences
- Presented design system strategy and implementation details to senior leadership, earning alignment and support for broader adoption
AUG 2016
MAR 2021
MAR 2021
SCHLUMBERGER | MENLO PARK, CA
Senior User Experience Designer II
- Led the company-wide Design Language System roadmap with 10+ designers, directly mentoring 2 designers while delivering 20+ projects and establishing core component and governance patterns
- Created DLS Magician, a published and patented AI system that turned text requirements into live prototypes, reducing manual prototyping effort by 45%
- Improved WCAG-aligned accessibility standards across the design system by refining color, typography, and interface patterns for better readability and consistency
SEP 2014
AUG 2016
AUG 2016
LOOKOUT | SAN JOSE, CA
Senior User Experience Designer
- Led product rebranding and visual system design, increasing customer conversion by 10% YoY
- Improved cross-platform UX/UI consistency through research, benchmarking, and component-based practices
- Delivered high-fidelity UI specs and engineering-ready callouts, reducing rework by 25%
MAR 2014
SEP 2014
SEP 2014
CRITEO | SAN FRANCISCO, CA
User Experience Designer
- Designed UI for an advertising management platform, increasing impressions and traffic by 20%
- Built visual guidelines and evaluated UI/UX solutions
FEB 2009
JUL 2010
JUL 2010
TENCENT | BEIJING, CHINA
Interaction Designer
- Designed search, mobile input, and knowledge platform experiences for products serving tens of millions of users
- Collaborated with 40+ engineers to create the MVP for one of the largest online map services in China
Education
AUG 2010
DEC 2012
DEC 2012
ARIZONA STATE UNIVERSITY | TEMPE, AZ
M.A. Media Arts & Sciences · Research Assistant
SEP 2006
JAN 2009
JAN 2009
TSINGHUA UNIVERSITY | BEIJING, CHINA
M.A. Information Arts & Design
SEP 2002
JUN 2006
JUN 2006