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Helping elevate the legendary brand Nissan in the era of shopping online from home.
In 2020, Nissan launched new brand identity globally. However, this created a gap between the new brand and the offcial e-commerce website in the US market.
SEE LIVE WEBSITE ︎︎︎
SEE LIVE WEBSITE ︎︎︎
Project
Digital experience & Strategy, E-commerce
Role
Art direction, Interatcion design
Digital experience & Strategy, E-commerce
Role
Art direction, Interatcion design
![](https://freight.cargo.site/t/original/i/b07934e41b72b0af67c658d5ddeee426b0891e2f85d8c38277521d837f4f44fc/nissan-LOGO.png)
What I did
Led rapid design sprints to transform legacy webpages into a refreshed digital presence and experiences that align with the updated brand.
![](https://freight.cargo.site/t/original/i/ae99144669e86acc13717f192cae1a4900f09d00ca4ff263ec2ad40c80776349/recent-build.jpg)
![](https://freight.cargo.site/t/original/i/570264f00db6cd9668be54c863d1416035a842e77a1a084675580c4537b4da76/VLP-mobile-SNAP.jpg)
Creative Team Credits:
Steve Buckingham, Dac Tran, James Ereiser, Thiago Campos, Angela Franco.