Reimagining commercial vehicle shopping for every vocational needs.

Nissan Business and Fleet is a commercial vehicle initiative launched in 2021.  

New strategies focus on marketing to small business owners, particularly professionals in various vocations. My team was responsible for designing its look and feel, and digital experience, as well as pitch projects contributing in reaching our target audiance.  

Brand refresh, Digital content strategy

Art direction, Interaction design

Creative strategy -  Moving away from the rigid and corporate appearance of previous commercial vehicles progrom

NBF is designed to resonate more humanely and compassionately with customers. It showcases situational use cases of how Nissan vehicles can assist them in their day-to-day tasks at work.

Creative Team Credits: 
Dac Tran, Steve Buckingham