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Helping elevate the legendary brand Nissan in the era of shopping online from home.
In 2020, Nissan launched new brand identity globally. However, this created a gap between the new brand and the offcial e-commerce website in the US market.
SEE LIVE WEBSITE ︎︎︎
SEE LIVE WEBSITE ︎︎︎
Project
Digital experience & Strategy, E-commerce
Role
Art direction, Interatcion design
Digital experience & Strategy, E-commerce
Role
Art direction, Interatcion design
What I did
Led rapid design sprints to transform legacy webpages into a refreshed digital presence and experiences that align with the updated brand.
Creative Team Credits:
Steve Buckingham, Dac Tran, James Ereiser, Thiago Campos, Angela Franco.